Where we are going- introducing Fusion!

Homestead House Paint Co. has come a long way since its humble beginnings, and we’re very proud of where we are today. But what we’re most excited about is where we’re going! It’s with great pleasure and joy we announce the latest development out of Homestead House Paint Co., our brand new line of paint: Fusion.

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Fusion is a celebration of our history. We picked our favourite two dozen colours from all of our past collections and brought them to new heights. These colours have stood the test of time!

Fusion Paint ~ 1 Pint size

Fusion Paint 1 Pint size

Our different colour collections and offerings over the years

Our different colour collections and offerings over the years

New Fusion Colour Collection

New Fusion Colour Collection

 

We have always offered superior quality paint for furniture as well as interior and exterior surfaces. Though all our offerings are consistently of a high quality, our prices remain low. We’re able to do this because we’re constantly reexamining how we can produce the best product at the best price. No exception to this is Fusion. The culmination of 25 years of refining concoctions has led to this new line.

bedford-collage-web casement-collage-web laurentien-collage-webNot only are we introducing our new Fusion line of paint, we also offer accessories. We recognized a gap in the market for a company to be one sole source for all your decorative finishing needs. That’s why we’re also growing to include finishing tools from gilding pastes and transfer gels to modeling pastes and sand stone mediums. Be it brushes, aprons, or stencils; you name it, we got it!

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In addition to expanding what Homestead House Paint Co. offers, we’re also expanding where it’s offered in the Miss Mustard Seeds Milk Paint collection. We’ve been working closely with European distributors Debbie of Beautifully Boho, and Goedele & Jurgen of Old Red Barn in Belgium, to ensure furniture on the other side of the pond can be covered in our upcoming collection of milk paint with fabulous new hues. But it’s not just Europe receiving our love, we’ve just expanded into both the Dubai and Malaysian market!

1 Pint of Renfrew Blue  Covers all this!

1 Pint of Renfrew Blue Covers all this!

More markets and more lines mean we needed more space. That’s why we recently moved into a large new warehouse to accommodate our great growth. Additionally we’ve hired more members to join the Homestead House Paint Co. family who we will introduce over the next few months to you!

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We are truly honoured and thrilled that so many fantastic clients and customers have stood by our family-run company over our 25 years. It’s because of you we’ve been able to continue to expand and offer exactly what you need based on your feedback. So let’s keep the communication going, so we can keep growing together!

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If you’re interested in selling Fusion, finishing tools, or other Homestead House Paint Co. products, please be sure to Contact Us of visit us online here!

 

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Where We’ve Come

Homestead House Paint Co. has steadily grown over its 25 years in the business. One can now find our extensive lines of products in more than 350 stores around the world. We’ve paved our own road. It’s been rocky in parts, but we keep building and we’re onto the expanding highway.

Our new Milk Paint packaging

Our new Milk Paint packaging

Milk paint was our beginning and it remains as our base today. We’ve grown into two lines of milk paint, a combination of 48 different colours. And we’re not done; stay tuned as we’re currently developing a new line of European colours!

Our different colour collections and offerings over the years

Our different colour collections and offerings over the years

To accommodate more types of paint projects, we make both interior and exterior house paints in custom colours, which mean your options are actually endless. And because we know painting requires more than the paint itself, we’ve also extended our offerings to include a new range of workshops and accessories comprised of paint whisks, aprons, high quality brushes and more. You can now pretty much meet all your painting needs with Homestead House Paint Co.

Though we’ve grown and continue to grow, our hands-on approach to product creation and customer care has never wavered.

When we said we were hands on, we were quite literal. Up until a year ago, we were hand mixing every single batch of milk paint. To accommodate expansion of business, and out of concern for our workers’ wrists, we approached a friend in aerospace engineering to ask for help creating a machine to mix the paint powders. Within a few months, the parts came together and a new process was born. While there are still many manual aspects (ingredients measured and added by hand, containers hand filled and labeled, etc.), the laborious mixing has been eased.

We made these changes to Homestead House Paint Co. to better serve our staff and clients. And it’s these people who push us to go above and beyond. When rush orders are required we accommodate. When you find something that’s almost perfect, we take away that “almost” to create specialty custom colours. When you have an event or cause that’s important to you, we donate products. We want our retailers to succeed, that’s why we support them however we can. If attending a home show or conference will help their business, we help with subsidization and promotion.

Thank you letters hand written by customers back in the good old days before emails!

Thank you letters hand written by customers back in the good old days before emails!

We’re fortune to have a built a business that’s a family where we all appreciate each other. Here are just a few examples of some of the lovely feedback we’ve received and have confirmed why we love what we do.

“I’ve been so happy with all my dealing with Homestead House, the staff are so knowledgable about their products and very professional and I love the paint. I’m a huge fan of many of their products most especially their Milk Paint and Acrylic Paints, the colours and coverage are superb! Highly recommend Homestead House Paint company and their staff!”

~ Wendy Batten

“Amazing company, products, customer service, turnaround time. They truly care about their costumers :)”

~ Chantal Giroux

Humble Beginnings

Homestead House Paint Co.’s Humble Beginnings

When mom and pop team Loree and Scott started Homestead House in the late ‘80s, there was no way they could predict the growth into the booming business it is today. Beginning as a reproduction furniture company, they saw an opportunity with the demand consumers had for milk paint; the idea to supply paints themselves seemed a natural step.

The far left represents one of the oldest colour boards from the early 1990's. See the transition through the years with eh different styles of hand painted display boards that were in every retail location.

The far left represents one of the oldest colour boards from the early 1990′s. See the transition through the years with the different styles of hand painted display boards that were in every retail location.

In 1989, they manufactured their first line, an all natural powdered casein based paint, better known as Milk Paint. Milk paint creates fabulous, highly versatile finishes, but it’s not the ideal option for all projects. To satisfy this demand they developed a premium quality oil and acrylic range, which meant they could offer products for all possible applications. Beginning with a dozen colours, the selection more than doubled to 32 within a few years.

 

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Each colour card was hand painted on avery stickers, then peeled off and applied individually. Jennylyn still remembers the hand painted colour cards hanging from a string drying in the hallways of their house, sitting around the dining room table with her grandparents making colour cards!

Things moved quickly, their products arrived in big box stores, but with expansion came growing pains. Once in a while there would be a newspaper article, or magazine article where Homestead House was featured, however, competing against large companies with extensive marketing budgets versus their hand-mixed products with only word of mouth marketing was a challenge. In order to keep the business afloat, Scott and Loree simultaneously worked full time jobs for extra income to assist with maintenance and growth.

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The family was constantly considering the question of packing it in. They loved the business and believed in their products, but was the amount of sweat and tears worth it? Their daughter Jennylyn answered that question with a resounding yes! Having graduated with a BA in Contemporary Studies, not to mention the decades of experience growing up surrounded by and helping out with the family business, Jennylyn requested her parents give her a shot at the helm to see what she could do. It turns out, she could do quite a lot.

Scott and Jennylyn in 2004 at a Trade Show featuring their Craftsman Collection

Scott and Jennylyn in 2004 at a Trade Show featuring their Craftsman Collection

The whole family is very hands on, and being no exception, Jennylyn applied her listening skills. She travelled across North America to talk to clients in person. What she heard was an increased interest in eco-friendly products and so started the development of a zero VOC line of interior paints. Networking with green initiatives and businesses, she persisted and managed to increase the company’s position on the paint map.

 

The real buzz came after a chance discovery of an American blogger, Miss Mustard Seed. A client mentioned her to Jennylyn, suggesting she’d find her interesting. Not putting too much thought into it, Jennylyn jotted the name on a sticky note to look up later. When she did she was blown away with Miss Mustard Seed’s blog, photography, and perspective as a mother doing something for her family.Original Logo

Off went a box of samples, thinking best-case scenario would be a mention of Homestead House Paint Co. in a blog post. What resulted was something much more; a collaboration to create a bespoke line of Miss Mustard Seed paints. Despite being Homestead House Paint Co.’s first private label venture, they were able to go from conception to store shelves in under six months. Within days of Miss Mustard Seed posting about her line, 40 retailers were onboard. By release the line launched in 95 stores across North America and Europe. This number has since grown to just over 300 and expanded continents to include Australia.

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Despite evolving at a rapid pace with changes in colours and product ranges, something that never changes is quality. Homestead House is continuously innovating and improving their superior product development. Consistently rated the best amongst professionals in the industry, their reputation speaks for itself. No matter the struggles the family faced, quality was never compromised, even if it affected profit margins, quality was always priority and continues to be.

Revived brand and colour board featuring our top 30 colours!

Revived brand and colour board featuring our top 30 colours! Our look may have changed, however the quality and integrity of our products and company remains.

Homestead is thankful for every loyal customer who has stayed by their side over the years, and look forward to many more to come!  Stay tuned for the next post of the behind the scenes of Where We Are Now, and the final, most exciting part of this 3 part series, Where We Are Going!

 

Tung Oil vs Hemp Oil

With so many top coat finishing products out there, choosing one can be difficult! Here are a few tips if you’re thinking about using Tung Oil or Hemp Oil, and can’t decide on which one to choose!

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Old wood freshly coated with Hemp OIl and Tung Oil

Unlike a Varnish or Water based poly coating, Tung Oil and Hemp Oil are breathable. Now what does that mean exactly? Because these oils are from natural pressed seeds with no additives or solvents, they do not leave a plastic coating or film like conventional top coats, like a poly urethane or varnish. These oils adjust to the expansion and contraction of wood from temperature and humidity, and are able to release any moisture trapped within. Typical paints and finishes that contain synthetics do not offer this flexibility, and the surface of them will break as the moisture within the wood is trying to escape. They also do not scratch like conventional plastic coatings.

What surfaces and projects can you use these Natural Oils on?

Deck After Oil Drying

Tung OIl, and the Flower Bed in Hemp OIl.

Floors
Furniture
Kitchen cabinets/islands
Doors & windows
Woodwork, walls & ceilings
Food surfaces
Exterior Surfaces

To see a video on the application of  Hemp OIl on a garden Box

How natural oils work

-Conserve initial color of wood

-Water Resistant

-Alcohol resistant

-Matte to satin matte finish

-Ideal for food surface

-Interior and exterior use

The oil saturates the wood, seals it from moisture from within. At least 2 coats is recommended, however the more coats, the more protection. You will want to re coat every few years as the wood starts to look dull and dry. Re coating is simple and easy, as you will not have to sand, or removing any peeling/flaking paint, just add oil, like a conditioner!

The wonders of Hemp Oil

Did you know that the Hemp plant can be used to manufacture over 250,000 different products? It is the strongest natural fiber, grown without the use of pesticides, and actually cleans the earth as it is growing. The hemp seeds can be used for many different products from hand creams, to food products, to our favourite wood finishing oil, Hemp Oil.

Why should you choose Hemp Oil?

Easy to use and maintain. Low carbon footprint, better for our local economy as it produced in North America and grown without the use of pesticides.

Food Grade versus non food grade?

Essentially the Hemp Oil we use for furniture is derived from the same pressed hemp seeds used for your food grade edible oils. The only difference is the level of amino acids, which affect the drying time. Our hemp oil is refined so that it dries quicker, naturally, without the use of any solvents through an accelerated oxidation process.

Cutting Boards coated in Hemp Oil. Photo from: Atelier Du Cote Bois

 

How to Apply Hemp Oil

You can apply hemp oil with a brush, or a rag. You do not have to worry about brush strokes, so you can apply it very liberally and wipe away the excess after 12 hours.

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The wood will darken once you apply the oil. The top half here has oil, the bottom half is bare old wood. The older the wood, the darker the transformation.

Let the wood tell you if it needs more. You will typically see the oil soak in and the wood going dry, as it is drying, feel free to apply more. There is no harm in over applying Hemp Oil, just make sure you wipe away the excess after 12 hours.

What exactly is Tung Oil?

Tung Oil is a natural wood finishing oil that originates in either China, or South America. Excellent for interior and exterior wood finishing. Highly resistant to water and abrasion, Tung Oil is the most durable of all the natural oils. Tung Oil gives a matte finish which does not yellow over time. The lustre (sheen) can increase with extra coats and burnishing.

Pure or Polymerized- What’s the difference?

Pure Tung Oil contains no thinners or driers in it, making it food safe and eco-friendly. Polymerized Tung Oil which is more commonly found in your local hardware or wood working shop, has thinners or driers in it. Typically these can be quite toxic, rather than pure Tung Oil. Our Tung Oil is 100% Pure Unpolymerized. We also recommend you use our Odorless Solvent to cut your Tung Oil with if you should so choose.

Our Odorless Solvent is the safest on the market, It is 99.7% monomer free ( this is what causes the headaches).

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Wood coated in Tung OIl, the wheels coated in Hemp OIl. Thank you to Rose at Studio 23 https://www.facebook.com/rose.studio23

What’s the difference between Tung Oil and Hemp Oil?
Unpolymerized Tung Oil is easy to use, not as easy as Hemp Oil, however there are pros and cons to every product that is out there. Whilst Hemp Oil is easier to apply due to its naturally thin consistency making it spread super fast, it takes longer to dry, therefore it will not go sticky or tacky if a project is left for a few hours. It is easily brushed or wiped on or off, and the drying time sensitivity of the Tung Oil, Hemp Oil is better for the beginner finisher. You can watch a video on the differences between Hemp Oil vs. Tung Oil on our You Tube Channel for more great tips!

Hemp Oil VS Tung Oil

When should you use a Tung Oil vs Hemp Oil?

When you have a finish that you want to have extra durability in water resistancy and have it last for many years (10+ years), Especially an exterior job, then go with Tung Oil, however if you don’t mind re coating every few years, then use Hemp Oil.

Here is a video on Milk Paint Deck Makeover with Tung Oil and Hemp Oil

Pure Tung Oil for non food surfaces
For non-food contact use, always thin with 50% odourless solvent for the first coat as it will help the oil penetrate more, and dry faster. Subsequent coats can be full strength, but must be wiped down after 15 minutes. Always allow ample drying time (48 hours+).

Applying Tung Oil

After the surface has been prepped by removing any debris, or unwanted previous poly coating, you may proceed to apply the Tung Oil finish. Apply the Tung oil generously with a brush, cloth. Let the wood soak in the Tung Oil for approximately five to ten minutes. Remove the excess Tung Oil before it dries on the surface with a buffing rag. If you leave the Tung Oil on for too long and it dries it may go sticky and tacky.

How many coats should I apply?

Apply three or four coats of Tung Oil for best water resistance. Let each coat dry for at least 24 hours before adding the next coat.

Maintaining a Tung oil finish

Look at the surface to determine if it is in need of re-coating, if it looks dry, add more.

If you have any further questions or would like to purchase either of these beautiful products please email us or visit a retailer near you!

Miss Mustard Seed’s Milk Paint : http://www.missmustardseedsmilkpaint.com/retailers/

Homestead House Paint Co. :http://www.homesteadhouse.ca/retailers.html

Thank you!

Jennylyn

President, Homestead House Paint Co.